“Fear them not therefore: for there is nothing covered, that shall not be revealed; and hid, that shall not be known. What I tell you in darkness, that speak ye in light: and what ye hear in the ear, that preach ye upon the housetops.” (Matthew 10:26-27)
A few years ago, I heard an ad broadcast several times over Boston’s WTKK 96.9 FM during their highest ratings hours. It was from “Grace Church of Dover”. The ad was short, but “sweet”. It was very professionally done. I can still hear the announcer proclaiming that the church featured, “married priests and ordained women”. It was pretty obvious this was a “split off” of the Roman Catholic Church. It was probably a group that got tired of waiting for married priests and ordained women to happen in the Catholic Church, so they started their own church. And, whatever you may or may not think of that, it was an impressive and memorable ad. The fact that the church is located in Dover also suggested there must be some “money people” in it. I mean, a week’s worth of radio ads on a station like WTKK cannot be cheap!
I don’t think a church running radio ads on a secular station at prime time is a bad idea at all. In fact, I think it’s a good idea. One time when I was driving through the Springfield, Massachusetts area, I also heard a very professional ad on WHYN promoting a local western Massachusetts Baptist church. I think it ran during the Howie Carr Show. Again, I’m not sure how they afforded it, but I salute them for putting the ad on the air. For sure, radio advertising on a major secular station has GOT to cost a fortune. It’s far more than most churches could even THINK about, unless there was some very generous benefactor who’d pay for a week of advertising or something like that.
Several years ago, I began to dream and think about what kind of ad I’d put on a major Boston station if by some miracle money was no object. I haven’t thought about that for a long time, but my brain works in strange ways. Last night I was preparing homemade macaroni and cheese, making up the rue and macaroni on the stovetop before I combined all the ingredients into a large bowl and put them in the oven. I DIDN’T have the radio on but for some reason I began thinking about that fantasy radio ad of mine from years ago.
If I COULD make such an ad, I’d get several people to help me record it. I’d probably record it at my friend D.K.’s studio in Bellingham. (He used to record and produce all of our church radio programs when we were on a Christian radio station in the 1990s.) I’d try to have several men and several women speaking on the ad. I’d like to have the voice of a professional sounding male announcer, also, and if such a person were not available, perhaps I’d do that part.
The ad would feature a group of people- men and women, boys and girls, and the announcer voice at certain key places. The group of people would be heard from individually, and each would sound hopeful and excited. It could go something like this:
MAN: Where is the 5000 seat auditorium?
GIRL: Where’s the PLAYGROUND?
WOMAN: Where’s the bookstore and the doughnut shop?
ANNOUNCER: First Assembly of God of Framingham- a small group of real Christian people who love Jesus, and want to grow deeper in their faith.
MAN: Where’s the 27 adult electives?
BOY: Where are the parking lot attendants?
WOMAN: Where’s the health spa?
ANNOUNCER: First Assembly of God of Framingham- a small group of real Christian people who love Jesus, and want to grow deeper in their faith.
MAN: Where’s the power point?
DIFFERENT (“character”) WOMAN: Where are the electronic back scratchers?
ANNOUNCER: First Assembly of God of Framingham- a small group of real Christian people who love Jesus, and want to grow deeper in their faith.
PASTOR BOB BARIL: This is Pastor Bob Baril. Maybe our church doesn’t have all the bells and whistles,but we hope you’ll come and visit us at First Assembly of God of Framingham, anyway! Please log on to www.agframingham.org
(AGAIN!) (“character”) WOMAN: Where are the electronic back scratchers?
If I could get her, I’d absolutely have my good friend Sue F. do the “Where are the electronic back scratchers?” part. She’s got the PERFECT voice and inflections for it! You can’t quite tell if she is serious or “tongue in cheek”. She can often sound strong and yet curious and a little silly.
Well, it would take a TON of dough to make that ad!
But if I had a ton of dough and several friends willing to cut the ad at D.K.’s studio, we’d make it!
What do you think of my proposed church radio commercial?
Would it make you want to visit First Assembly of God of Framingham?
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